Why Church Marketing Sucks
There really isn’t a much better way to say it other than this- church marketing sucks. It’s an absolute conundrum as to how the organization tasked with propagating the most important, eternal, and powerful product/service/message has some of the worst marketing efforts.
If the Church was selling knives or vacuum cleaners, then the dismal effort produced across the board would possibly be explainable, but even the most seemingly-insignificant businesses implement far better, more strategic marketing strategies. And it makes absolutely no sense to me whatsoever. This imbalance is one of the primary reasons we started the revolution for church marketing. Jesus, our Savior, deserves better. The Gospel deserves better.
If you were to look at any industry and how they went about marketing their commodity, you’d easily find a more thorough and systematic approach to customer acquisition (a phrase that is totally foreign in the ministry context, but should be ruthlessly tracked). What this shows is that secular businesses place a higher value on marketing their brand and attracting their desired clientele than most churches do.
In the Church, we have a lot of catch phrases and slogans that say we care about the lost, unsaved, hurting, wounded, and that we care about “reaching our cities for Jesus.” And don’t get me wrong, churches all across the world are great at fulfilling Christian community and engaging discipleship. We’re great at fulfilling the second part of the “Great Commission,”- baptizing, teaching and discipling. What we’re not so good at is the “making” part of “making disciples of all nations.”
You see, you can never make disciples if you don’t know how to attract people into the “ministry movement” God has assigned to you. If you’ll recall, Jesus spent three years developing his movement and his crowd before He launched His Church. That’s the “making” part. Since the church today is ignorant of truly effective, systematic approaches to the “making” of our message, the Gospel, is muted in a culture that desperately needs to experience the Kingdom of God.
I’m saying that local churches are far less effective than they should be simply because we do not have a strategic marketing strategy in place. If so, every church could increase in attendance and influence by 100% on purpose in a short period of time (12-24 months). The key isn’t fulfillment, it’s the “making.”
Here are 5 reasons church marketing sucks:
1.)Ministries do not implement a strategic marketing system as the platform for marketing initiatives; thereby decreasing the impact by 100% – 200% instantly.
2.)Ministries do not properly articulate their “Strategic Positioning Message” in all of their marketing collateral in a way to establish preeminence in their cities.
3.)Most marketing collateral produced by ministries do not have accurate means to track effectiveness and ultimately its ROI for each campaign.
4.)Ministries do not have a means to calculate or track CPA (cost per acquisition) for new members and new converts and therefore cannot develop a baseline for systematic growth.
5.)Ministries struggle contextualizing their “ministry movement” in a manner that lends itself to non-Sunday, non-church-building campaigns. As a result, the ability to engage people who aren’t currently interested in church (or your church) is immensely limited.
The Super-Huge, Breakthrough Bonus Reason
6.)Most ministries have not hired Bryson G. Baylor and the Ministry Revolution Team to implement a super-effective, self-subsidizing, 10x-scalable, strategic marketing system.
I’m kind of joking with #6 and then again I’m slightly serious. I get goosebumps thinking about the possibilities for massive church growth and influence nationwide with the implementation of strategic marketing systems for churches. The idea of ministries being able to generate attendance on-demand is one that will severely hinder the devil’s movement and help influence our culture in all areas. This is why the “making” marketing is so important to churches. WIthout it, we cannot produce like we are capable of.
If you have not yet, make every effort to speak with a Ministry Revolution representative about ways your local church can implement this system, then do so now.